Subscription is not a new way to sell your products or services. But it's a business model that in...
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Converting Free Members into Paying Members
How do you convert free members into paying members? Free members can be found in most subscription businesses. It has become the standard in subscription businesses to give members the opportunity to get a free trial period before deciding whether they want to pay...
Allow Risk to Be Your Fuel
Allow risk to be your fuel! That is some statement. When I launched the membership club Plusbog.dk, we sold all the books for less than the purchasing price. We expected to recose the money – and more of course – through the monthly membership payments. If a new book...
Are you Creating Value for your Members?
A good question to regularly ask yourself is: "Am I creating value for my members?" Whether you run a subscription business or a transactional business, it is important to stand out and provide great value - continuously. Why is it so important to differentiate in a...