a strong team
About us
Behind SignUp Academy are Mette Fruensgaard and Andreas Dirksen who are both passionate subscription enthusiasts.
More than 20 years of hands-on experience in creating successful subscription businesses, combined with educations such as resp. cand. jur. and cand. oecon. gives an academic, strategic and operational approach to creating, developing and scaling successful businesses.
And yes, we are also a married couple who love to inspire. At SignUp Academy, we have a real “Power Team” behind us and are in rapid growth and development.
Denmark


Partners
Blog
Converting Free Members into Paying Members
How do you convert free members into paying members? Free members can be found in most subscription businesses. It has become the standard in...
Allow Risk to Be Your Fuel
Allow risk to be your fuel! That is some statement. When I launched the membership club Plusbog.dk, we sold all the books for less than the...
Are you Creating Value for your Members?
A good question to regularly ask yourself is: "Am I creating value for my members?" Whether you run a subscription business or a transactional...
We have helped +500 companies, amongst them:




































SignUp Academy
All pricing are ex. Danish VAT
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Latest blog
Converting Free Members into Paying Members
How do you convert free members into paying members? Free members can be found in most subscription businesses. It has become the standard in subscription businesses to give members the opportunity to get a free trial period before deciding whether they want to pay...
Allow Risk to Be Your Fuel
Allow risk to be your fuel! That is some statement. When I launched the membership club Plusbog.dk, we sold all the books for less than the purchasing price. We expected to recose the money – and more of course – through the monthly membership payments. If a new book...
Are you Creating Value for your Members?
A good question to regularly ask yourself is: "Am I creating value for my members?" Whether you run a subscription business or a transactional business, it is important to stand out and provide great value - continuously. Why is it so important to differentiate in a...