Receive expert guidance in this personalized 1:1 program

1:1 CREATE: Kickstart your subscription business successfully

Are you weary of:

  • Rebuilding sales and revenue from ground zero each month?
  • Managing disloyal customers, necessitating a perpetual search for new ones?
  • Navigating uncertainty regarding your revenue trajectory in the months ahead?
  • Being remunerated solely for active work?

For a significant number, the resolution to these predicaments involves establishing a subscription-based enterprise.

45.000 kr. ex moms

coaching subscription

A 1:1 process is the most effective development approach available, and it’s the process that yields the best results!

In our unique 1:1 CREATE coaching program, we collaborate with you to build your new subscription business, so you can achieve:

  • A more robust and predictable business, allowing you to steadily grow automated revenue month after month ?
  • A business where you cultivate strong relationships with your members and gain much more loyal customers
  • The opportunity to create a more scalable business, earning more money without proportionally increasing your workload.

The program is based on the SignUp Method, our 20-step expert model. We have assisted a wide range of large and small Danish and international companies through this program.

The Process and Your Benefits – An Overview

1:1 CREATE program

This is what you get

As the overview above demonstrates, this 1:1 coaching and advisory program alternates between:

  • 1:1 sessions where we teach you how to specifically achieve success and reach your goals
  • Concrete tasks you need to complete between sessions regarding your subscription business
  • Feedback on your tasks, ensuring we assemble your business in the best possible way

This way, we collaboratively develop your subscription business, utilizing time effectively!

Our experience shows that this approach adds more value to the developmental process than, for example, a workshop.

The fact that you have ample time between sessions to reflect and develop your business ultimately yields the best results for you!

Upon completion of the 1:1 program, you will have:

  • Developed your subscription business, including member benefits, subscription packages, loyalty program, pricing, branding, and more
  • Knowledge of how to succeed in acquiring and retaining members in your business
  • A concrete plan for starting your new subscription business and acquiring and retaining members.

This is how it works

The 1:1 sessions are conducted via Zoom or Teams. After each session, you will receive a follow-up email containing:

  • A summary of the session and the agreed-upon points
  • A recording of the session, allowing you to review the discussion and all recommendations

The program is flexible, allowing you to determine the time between sessions. The date and time for the next session will be arranged on a case-by-case basis.

You can participate alone or with your team. We recommend 1-5 participants.

It is recommended that the program be completed within 6-12 weeks. This way, we maintain momentum in the development process, while you also have sufficient time to work on your business between sessions.

At SignUp Academy, we have assisted over 500 companies in creating a subscription business.

We look forward to helping YOU achieve a larger, more enjoyable, and more profitable business ?


Mette Fruensgaard and Andreas Dirksen

It’s either Mette Fruensgaard or Andreas Dirksen who provide you with 1:1 guidance and develop your subscription business alongside you. Together, they have created and operate SignUp Academy with the SignUp team, and they have assisted over 500 companies with subscriptions and membership clubs.

Mette is a lawyer and leader with years of experience in strategic management and communication within both large organizations and startups. She is certified in Emotional Customer Types, participates in multiple advisory boards, and mentors several entrepreneurs. Mette offer subscription advice at a very high level, and she also finds time to be a fiction author.

Andreas founded Plusbog, which became Denmark’s first major benefit club, and authored the book “SignUp – How to Create a Successful Subscription Business.” The book became a bestseller in Denmark and #1 in the USA, Australia, and the UK. Andreas holds a degree in economics, is listed in the danish aqvivalent til Who’s Who, Kraks Blå Bog, has received the Børsen Gazelle Prize, and is often referred to as the “Subscription King,” recognized as a highly skilled subscription advisor.



"SunsetPLUS is booming ?? - our subscription business. Andreas Dirksen's assistance and inspiration along the way have been invaluable ?."

Jens Broch, CEO, Sunset Boulevard



"Andreas is undoubtedly the individual in Denmark with the most knowledge and experience concerning subscription concepts, and he is also an incredibly friendly and pleasant person."

Benjamin Gundgaard, #1 International Bestseller, E-commerce Expert, Speaker, and Founder of CustomerSense



"We run something called Klub Vollmer, which is Denmark's largest cooking school, and it operates on a subscription basis. We thought we were doing everything right until we got in touch with SignUp Academy. We were just stumbling beginners, and that's when having someone to bounce ideas off of becomes really valuable. We've been at it for a while - we started in 2017 - but the biggest leap forward actually happened after connecting with Andreas and SignUp Academy. Now, we are much clearer on the path we need to take and how to do it. We highly recommend SignUp Academy."

Annette Heick and Jesper Vollmer, Founders, Klub Vollmer



“In creating Supertrends Institute as a global, membership community and a digital, Future-as-a-Service platform we chose SignUp Academy as our preferred advisor and partner. We have from SignUp Academy over more than six month received exceptional guidance and value. Guidance and help always based on our unique situation, and on exactly where we were in our development journey of our new subscription business model. SignUp Academy have our warmest recommendations.”

Jens Hansen, CoFounder & CEO, Supertrends Institute AG, Switzerland.



"With a focus on the development and optimization of, Andreas delivered an engaging and enlightening two-day workshop. I can wholeheartedly recommend Andreas and SignUp Academy to other companies that operate a subscription business."

Simon Klug, CEO, og Håndvæ



”Andreas and SignUp Academy did a great job in opening our eyes to the subscription world. We loved the hands on approach, and are now well under way to create two different subscription models appealing to our global clientele"

Thomas Frisenberg, Managing Director, Esoft Vietnam



"My journey with SignUp Academy and Andreas Dirksen was a game-changer for my business. Andreas viewed my business in an entirely new light, which contributed to taking it to the next level. Andreas is incredibly pleasant, trustworthy, reliable, and not least, a delightful North Jutlander. ? He knows how to put the customer at the center, making you feel special. Thank you, Andreas! I will always recommend (and already have) SignUp Academy and Andreas Dirksen."

Benedicte Engels, founder, Kvindernes Bilmagasin og Female Drivers Club



"Andreas generously shared his extensive knowledge about benefit clubs. I highly recommend having a visit from Andreas Dirksen."

Hans-Christian Kock, Commercial Director, Kristeligt Dagblad



"In addition to being perhaps the most experienced individual in Denmark within subscription businesses, Andreas is also incredibly empathetic and has an ability to captivate people with his personality."

Micky Weis, Digital Strategist & Consultant



"Andreas's extensive experiences within subscription services make him almost an oracle who can answer anything. He is brilliantly sharp and very pleasant to be around, which is why I can only give him my warmest recommendations."

Dr. Imran Rashid, Keynote speaker & bestselling Author



”Det var rart at snakke med en ekspert. At få at vide “det er sådan her man gør!” fra en som har stor erfaring ikke mindst fra egen business og som har fingeren på pulsen, ved hvad der virker og ikke virker. I stedet for at jeg skal bruge tid på at lære det selv. En kæmpe tidsbesparelse.”

Laura Grubb, CEO & Founder,



”Abonnementskongen eller Subscription Expert - du kan vælge titlen. Andreas har hjulpet et utal af både iværksættere og vækstvirksomheder med at skabe en succes”

Cristian Willum, Vinderstrateg & Trusted Advisor



"In addition to his strong competencies, Andreas is a fantastic guy who remains down-to-earth despite his achievements. I wholeheartedly give my highest recommendations to Andreas!"

Marco Gam, Founder & Partner, ConMedia ApS



"Andreas has his finger on the pulse when it comes to engaging members and creating value, and he is also an exceptionally skilled facilitator who comes well-prepared."

Lone Borg, Business Manager, Business Aalborg



"It's remarkable how quickly Andreas can grasp one's situation. He gets straight to the point - both concerning advantages and the crucial pitfalls. With his vast knowledge, he manages to chart a course that strengthens belief in one's project. Highly recommended for anyone with a subscription business in mind."

Henrik Mathiasen, Speaker, founder og CEO, Optimisten



”Vi havde fornøjelsen af Andreas til en inspirationsdag, hvor vi både blev inspireret af hans egen imponerende historie, men også måden han udfordrede os på.

Jesper Wengel, Direktør, Frie Funktionærer



"A fantastic little subscription bible with great tips, all duly noted. I'm even more excited about going ALL IN on subscription solutions."

Kristin Assaad, Founder & CEO, LegalUp


"The program has suited me SO perfectly.

Clear messages, straightforward tasks, only relevant and useful input - and time to reflect and prioritize the task before the next one arrives. Many thanks for the inspiration, input, guidance, and a motivating program."

Jytte Bille, Founder & CEO, Stai



”Andreas er en fantastisk ressource som hjælper dig med at finde retning, skærper dit budskab og får din virksomhed til at blomstre. Jeg kan på det varmeste anbefale Andreas og hans ekspertise.”

Klaus Jørgensen, CEO & Founder, Juviva Fysio



We have helped +500 companies, amongst them: