How do you convert free members into paying members? Free members can be found in most subscription businesses. It has become the standard in subscription businesses to give members the opportunity to get a free trial period before deciding whether they want to pay...
Allow risk to be your fuel! That is some statement. When I launched the membership club Plusbog.dk, we sold all the books for less than the purchasing price. We expected to recose the money – and more of course – through the monthly membership payments. If a new book...
A good question to regularly ask yourself is: "Am I creating value for my members?" Whether you run a subscription business or a transactional business, it is important to stand out and provide great value - continuously. Why is it so important to differentiate in a...
Are you familiar with the reverse sales funnel?In a subscription business, the reverse sales funnel is critically important to succeeding in your business. The "normal" sales funnel is often used in an old-fashioned transactional business where you simply sell our...
The Subscription StartUp Guide introduces you the essential steps you need to go through to quickly create a successful subscription business. This could be a membership club that complements your current sales of products or knowledge. Or it could be a dedicated...
Prelaunch your subscription business and start generating leads even before you start your business – This makes a lot of sense. The purpose of the prelaunch is: Making potential members aware of your business Making them interested in becoming members of your...
Subscription barriers – it doesn't sound positive at all, nor is it if you want to create a strong subscription business. We have helped over 500 companies develop, optimize and scale a successful subscription business, and we have met a huge number of managers and...
Is subscription only an option for the B2C segment or can you also create a successful B2B subscription? YES, you better believe it! Everything indicates that the number of B2B subscriptions will EXPLODE in the coming years. Consumers and companies will buy “things”...
Subscription Errors – Top 10 List In this article I have decided to share the 10 most frequent subscription errors with you – and ALSO how to fix them! My name is Andreas Dirksen and over the past 4 years I have helped more than 200 companies create a successful...
